In this film campaign for the new Sony Ericsson Xperia Play we decided to make fun with the gameplay of other touchscreen smartphones.
We wanted show to the guys who like to game on smartphones that they need a real joystick, something that only the new Xperia Play can offer.
Executive Creative Director: Raphael Vasconcelos
Creative Director: Juliana Constantino
Art Directors: Gabriel Argenta and Thiago Barbieri
Copywriter: André Pinheiro